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Mr. Keyur S. Shah


Commerce & Business management graduate with the ultra strategic business development & operational skills. With more than 28 years of business experience. Under his leadership, bleach chem group has witnessed the blooming achievement ever since. Man with the power to reach the global integrated business with core values and passion.

His journey of success with the pioneer & founder of Group Late Shri Dixit Shah, His brother and their enthusiasm, sincere efforts has been marked spectacular achievement in all aspect. “He believes innovation & excellence are the key factor for the survival and success”.

His contribution to success of Bleach Chem Group has been active and lively, is true inspiration for the people to do something new and different.

Mr. Rushabh Shah

CEO & Managing Director

Young Dynamic personality with smart intellect, challenging attitude and his strong will power is responsible for shaping the strategy for this organization and driving focus on global business statistics, trade integrity and on value creation.

After his graduation completion on Commerce & technology, On 2012 he took a thrust into business platform to support his renowned father Mr.Keyur Shah , where he aims to build the group identity around the integrated business model with his sound understanding of new business development , process and market addition for the organizational growth and its expansion.

His potentiality & dedicated spirit of working towards organization, would definitely be inspiration of all youngsters.

He has significant role in establishing swift core development and its success for the organization.